Corporate Social Responsibility
Corporate Social Responsibility is today a term often discussed and debated in the development circles. However it has been observed that the significance of CSR is not optimally understood in the development sector. CSR has not been able to bring about the desired result primarily due to a lack of understanding and untrained personnel engaged to covert the Corporate Vision of community well being into a vibrating reality SADRAG undertakes CSR programmes on behalf of Corporates desiring to convert their vision of social change into Development Projects and programmes for a long term sustainable impact on community life. We provide services for the complete range of project management on following lines:
- Need Assessment of the community – Survey the rural/urban communities to find their unmet needs and requirements.
- Conceptualization and Planning of the programme – Conceptualize and plan the programmes with community participation and involvement
- Implementation at the community level – Execute the plan and appropriate programmes in the realization of broader aims and objectives
- Monitoring and Evaluation of the programme – Monitor the programme growth and advancement in line with the expected output and outcomes
- Report writing and presentations – Document programme development at every stage/level
The Current Development projects:
We are presently engaged in a community development program, Life Plus – Vikas Ki Pehal in partnership with Hindustan Coca Cola Beverages Private Ltd. The program is operational in four rural communities spread over Dasna block in District Hapur in the state of Uttar Pradesh. The main aim of the program is to improve the quality of life of people in the neighboring villages of Kakrana, Galand, Dinanath Poothi and Nandpur. The programme was launched in March 2010 and continues till date.
With the Broad Vision of the Programme to create self sustaining communities with improved quality of life, the programme has four major components:
- Economic Empowerment:
This component works on capacity building of people through training in a marketable skill-set to earn livelihood. It encourages self-employment through entrepreneurship and knowledge in credit facilities and asset building.
- Sustainable Development:
This component works to create a safe and healthy environment to live in. It focuses on quality medical care, environmental cleanliness, sanitation and safe drinking water.
- Social Empowerment:
This component works to make the local communities socially empowered through focus on health, school education and sharing of knowledge and information. It is based on the tenet that an aware and informed community is well equipped to access its dues and entitlements.
- Self Governance:
This component focuses on people’s participation in management and handling of community resources and assets. It emphasizes the role of local government institutions such as Gram Panchayat and Gram Sabha in well-being of the community.
Activities under each area of intervention:-
Literacy and Mainstreaming:
Balwadis for Children:- Balwadis for children in the age group 3 to 6 years have been set up in each programme village with emphasis on literate childhood. Currently a total of 6 balwadis with 172 children are running across the four project villages. Till date, a total of 155 Children have been mainstreamed in village schools.
Adult Literacy centre
The ALC provides an opportunity to adult women to attain basic literacy. The ALC centres were stared in year 2013; these centres are running in four villages. So far they have successfully imparting literacy to 84 community women.
Infra-structural Support in the community:-
This component aims at strengthening and improving the infrastructure in the communities particularly in existing schools where the community children study. This component covers only the government schools which are otherwise found neglected and lacking in basic infrastructural facilities for children.
Health and Sanitation:
This activity is to ensure that that people have an access to quality medical guidance and supervision so that they do not fall prey to local quacks or ‘self acclaimed’ doctors.
The health diagnostic and referral services have been provided in each program village. Health camps are periodically organised so that local people can consult qualified medical practitioners for their ailments and health concerns. These camps cater to men, women and children and have the provision for giving away the correct medicines for an ailment as well as nutritional supplements in the form of Iron, Calcium and vitamin tablets. Each village gets one health camp every month. Till date, a total of 15000 people have benefitted under the health intervention.
Awareness for Self- Prevention:
Awareness talks are held once in a month in each project village to empower the local communities with information and knowledge on issues such as health, hygiene, safe drinking water, nutrition, common ailments etc. A total of 50 such awareness talks have been conducted in project villages.
Sanitation Drives in the community: – Clean home and clean surroundings are crucial for the health of an individual. Sanitation drives (Safai Abhiyan) are conducted periodically in each village. The drives are conducted in partnership with local schools, PRIs and the community.
This component aims at skilling the local people particularly the women and young community girls to facilitate them make a livelihood out of it. Apart from skill development, building and strengthening of Self Help Groups that promotes entrepreneurship among the members on a sustainable basis are also promoted. The training in SHG formation and functioning is an integral part of this component.
A Sarthak Centre has been created in each of the project villages where SHG women meet and discuss the agenda along with learning new skills. We have 198 women in 15 Self Health Groups in project villages. The individual members save Rs 100 per month as a contribution to the group. Till date, a total of Rs 2,82,200 has been saved by the SHGs and inter-loaning has been continuing on mutually decided lines. Out of the 15 groups, 5 groups have been linked to local government banks. Each member of the bank linked group maintains her personal Pass Book where the transactions of inter-loaning are regularly documented.
The SHG women are provided training in different skills such as stitching, handicrafts and paper bags making, wax and Gel Candle making, Potli bag making and artificial Jewellery making.
Marketing linkages are crucial for the groups engaged in production of specific products. The SHG women keep experimenting in establishing marketing linkages in and outside the village community. In year 2014-2015, the SHG women had put up their stalls in big companies like CPA Global Services India Pvt Limited, Hindustan Coca Cola Beverages Private Limited, Siemens Limited, TGIP Mall, HDFC Bank etc. The money earned through products sale is diverted back into the group.
Programme Vidya focuses on providing After School Support to children studying in community schools. The youth is provided computer literacy and personality development training through Career Development Centre running in partnership with NIIT based in Gram Niyojan Kendra, Dasna. A number of young boys and girls are now working in the industry spread around in the area.
Mobilisation and Awareness:
The local communities are imparted knowledge on environment, social and health issues through facilitation of events/ special occasions like Saving the Earth or Saving the Girl Child. This mobilises people to think and discuss the issues beyond their immediate community. These occasions are generally observed with government school children, staff and the community people.
During the year 2014-2015Swatch Bharat Abhiyaan was observed in all the project villages. A total of 17 cleanliness drives were organized in collaboration with gram Panchayat and community members in order to create a garbage free village. Various talks were organized in the village on this important subject.